Customer expectations are continually increasing, and in order to thrive and adapt in a competitive and challenging market, businesses must prioritise these demands.
With 89% of consumers moving to competitors following a bad customer experience (*RightNow), and the cost of acquiring new customers being around 5-25 times more expensive than retaining (*Harvard Business Review), it is more important than ever to focus on a customer centric strategy.
Your sales agents are at the forefront of your business and are influential to your customers’ experience. With this team being a key point of contact, it’s paramount to invest in the right technology to ensure maximum customer engagement and satisfaction.
Investment in a platform that your team can effortlessly navigate and utilise will aid in the success of delivering the best customer experience.
The right technology can enable organisations to digitally transform, innovate, and provide a seamless customer experience. Without investing in the right tools, your team can be faced with using a complicated and process heavy platform, especially if using multiple environments across the same portfolio.
This can play a large role in the level of customer service being delivered and whether it creates a positive engagement for consumers. Working with an intuitive platform, from a single source of truth, to efficiently manage your customer lifecycle can bring many benefits both internally, and externally.
For businesses to remain competitive in a constantly changing landscape, investment in the right technology to support internal teams is essential. Technology can help accelerate your team's ability to deliver outstanding customer experiences, as well as drive business efficiency, customer loyalty and higher revenue.